PEINER SMAG
PEINER SMAG is the world’s leading supplier of high-performance grabs and load-handling equipment for bulk material handling. With over 70 years of engineering experience and a global installed base, the company delivers mission-critical solutions for ports, waste and recycling facilities, industrial processing plants, and mobile handling equipment such as cranes and excavators. Designed for continuous operation under extreme conditions - from maritime applications to demanding recycling processes - the products combine robust construction, application-specific design, and a long service life. A global service network ensures the reliable, safe, and efficient handling of critical material flows worldwide.
The Challenge
In recent decades, competitive market players have emerged, particularly in Asia. To defend our leading market position, we must implement optimizations at every level while maintaining the highest level of reliability. The ongoing changes in the global markets require a global footprint with a local presence in sales and service.
Our Approach
We are strengthening our position as a leading global developer and manufacturer of material handling solutions by focusing on core applications and key customers. To be the preferred partner for our customers, we are improving the cost base across our global network of plants, reducing delivery times, increasing reliability, and further expanding our global service network. By combining application expertise with industrial scalability, PEINER SMAG is strengthening its role as a long-term partner for critical material handling infrastructure.
Our Impact
The restructuring and transformation is shaping PEINER SMAG into a focused and highly effective organization with a strong service foundation. Improved operational efficiency is boosting resilience and profitability. Today, the company no longer positions itself merely as a supplier, but as a long-term partner dedicated to performance and availability throughout the entire product lifecycle.
Highlights
Significant improvements in price, quality, delivery times, and service that are clearly noticeable to customers, achieved in part through the establishment of new locations in Southeast Europe and Shanghai. The implementation of the innovation strategy further expands the company’s technological lead in material handling within the industry.
KEYFACTS
- >EUR 70 m revenue
- >400 employees
- >850 Grabs and slewing units p.a.
- Seller: Salzgitter Maschinenbau AG
»When material flows are interrupted, processes come to a standstill. Our solutions are designed to deliver maximum value to our customers throughout the entire life cycle. That’s what our team strives for every day.«
Christian Braun
Director
»Our priority is clear: focus on the right markets, the right products, and the right customers. By sharpening our portfolio and strengthening our commercial approach, we are creating a business that is not only efficient, but sustainably competitive.«
Stefan Bultmann
Managing Director
