SMAG Group

SMAG is a group of highly specialised companies that stand for top quality and reliability for over 100 years globally. With its headquarters in Germany and subsidiaries in India and China, Peiner SMAG Lifting Technologies GmbH is specialised on mechanical and (electro-)hydraulic grabs and slewing units. NORDMEYER SMAG Mining & Drilling GmbH is a renowned technology leader for mobile drilling rigs, mobile mining machines and a wide range of special-purpose vehicles. SMAG Mobile Antenna Masts GmbH is Europe's only manufacturer of mobile antenna masts that do not require guy-ropes. The masts are used around the world for military activities and civilian applications. Profound understanding of individual customer needs and a high level of precision work characterise all three companies. SMAG stands for outstanding quality and fully developed technologies.

The Challenge

Set up three companies with their globally renowned products as independent players. Processes and the organisation will be designed to meet the requirements to expand product leadership on the international markets in the future.

Our Approach

We implement value creation strategies according to the respective market requirements to generate continuous and profitable growth. We will focus on operational excellence, the expansion of the global footprint and the optimisation of the supply chain.

Our Impact

We support the companies to achieve profitable growth with the help of our experts to meet current and future competitive requirements.


  • ~EUR 130 m revenue
  • ~750 employees
  • 3 sites
  • Seller: Salzgitter Maschinenbau